- Write this section last.
- We suggest that you make it two pages or fewer.
- Include everything that you would cover in a five-minute interview.
- Explain the fundamentals of the proposed business: What will your product be? Who will your customers be? Who are the owners? What do you think the future holds for your business and your industry?
- Make it enthusiastic, professional, complete, and concise.
- If applying for a loan, state clearly how much you want, precisely how you are going to use it, and how the money will make your business more profitable, thereby ensuring repayment.